The Studio - est. 2018
Produco started in 2018 with a specific irritation: good companies kept shipping average stories, because the brand, the website, and the films were made in three different buildings by people who never met.
So we built the studio we could not hire. Strategists, designers, engineers, and filmmakers on one floor, holding one standard, accountable to one brief.
Eight years on, our team has worked with household names and first-time founders alike, across India and the UAE. The structure has not changed: one table, every craft, no handoffs.
The Pedigree
Brands our team has worked on
The Crew
Inside, we're POP - People of Produco.
Founder · Production Lead
Giridhar Murugan Chettiar
Directs the studio and the sets. Years of enterprise-scale production - including work for Coca-Cola - taught him that great film is logistics with taste.
Direction · Production · Enterprise content
Creative Director
Arul Raja
Twelve years of brand systems, campaign craft and interfaces. Holds the studio's one unbreakable rule: if it doesn't look inevitable, it goes back.
Brand systems · Visual direction · Web experience
Tech & Development Lead
Arun Kumar
Eleven years across engineering, AI and data science. Builds the experiences the design team dreams up - including the engines behind our AI-led campaigns.
Web engineering · AI systems · Data science
Lead - People & Operations
Natya Machaiah
Keeps a multi-craft crew running like one. People, planning and the operating rhythm that lets ambitious productions stay calm.
People ops · Crewing · Studio rhythm
Lead Creative Strategist
Turns audience insight into sharp campaign directions. Keeps the idea clear from first thought to final asset.
Creative strategy · Campaigns · Brand storytelling