Creative Director
Arul Raja
A visual design lead with 12 years of experience shaping brand systems, campaign visuals, and digital interfaces that make businesses look sharper and easier to trust.
Brand systems / Visual direction / Web experienceAbout / Produco
Built for businesses that cannot afford to look average.
Launched in 2018, Produco brings branding, web design, and production into one sharper creative system for founder-led businesses in India and UAE.
What we believeCQ — 01©2026
Customers judge the surface before they hear the story.
That surface is not decoration. It is the brand, the website, the first campaign, the first video, the first proof that the business is serious.
Leadership teamCQ — 02©2026
Founder and Production Lead
Giridhar Murugan Chettiar
A production and direction specialist with experience across enterprise-scale shoots, commercial storytelling, and content systems for brands including Coca-Cola and more.
Production / Direction / Enterprise content
Lead HR
Natya Machaiah
A people and talent lead focused on building reliable creative teams, smooth hiring processes, and the operating rhythm that helps production work stay human and organized.
People operations / Hiring / Team culture
Tech and Development Lead
Arun Kumar
A technology, AI, and data science lead with 11 years of experience turning ambitious ideas into practical digital systems, websites, automations, and intelligent workflows.
Web development / AI systems / Data science