Case 02 — ITC Candyman
Candyman — Once Upon a Time
An AI storybook engine that put every child inside the story — and turned a campaign into an award-winning property.
View live siteCampaign film — Once Upon a Time by Candyman
Gallery
What it did
Results
ABBY Awards — Silver, Technology: Use of AI
Festival of Media APAC — Bronze, Best Use of Technology
Festival of Media APAC — Shortlisted, Best Use of AI & Best Engagement Strategy
Grew from one campaign into an ongoing digital property across seasons
Recognition
Awards
ABBY Awards
Technology — Use of AI
Festival of Media APAC
Best Use of Technology
Festival of Media APAC
Best Use of AI
Festival of Media APAC
Best Engagement Strategy
The brief
ITC Candyman wanted a campaign kids would choose to spend time inside — not an ad between the content, but the content itself. The idea: a personalized storybook where every child is the hero, powered by AI face-mapping and built to scale beyond a single season.
The approach
We engineered an AI-led experience that generated a personalized illustrated storybook for every child. Parents uploaded a photo, the engine mapped the child's likeness into hand-illustrated story scenes, and a printed book was delivered to their door. The platform was designed and built to add new story worlds each season — a campaign with the architecture of a product, not a one-off.