Case 07 — Tuboar
Tuboar
A product-first landing concept with editorial pacing.
case 07 · 2018
Gallery
board 01
What it did
Results
01
Landing page & UI concept
02
Product-led visual hierarchy study
The brief
A concept exploration in product-led storytelling: let the product carry the page, and let the page get out of the way.
The approach
Product photography up front, claims kept short, hierarchy doing the selling - a landing direction tuned for attention spans measured in seconds.