Case 01 — Santoor (Wipro)
Santoor Young Soch
An AI engine that turned one brand promise into 1.5 million personal stories.
Campaign film — Mother's Day
Campaign film — Navratri
Gallery
What it did
Results
1.5M+ participants across two campaign waves
+50% Instagram follower growth during the campaign period
Millions of personalized creatives delivered in seconds, at national scale
The brief
Santoor's promise has always been younger-looking skin. The brief was to make that promise matter to an audience that scrolls past advertising — and to make participation feel genuinely personal, at national scale, across two campaign windows: Mother's Day and Navratri.
The approach
We engineered AI-led brand experiences where every participant became the creative. The platform generated personalized visuals in seconds, was built to handle campaign-spike traffic without breaking, and kept the flow simple enough for anyone's mother to complete without help. Two campaigns. One engine. 1.5 million individual outputs.